BBS Part Two: Five Reasons Why Your Business Needs a Business Blog
In the previous post we looked at what a business blog is and we highlighted three things: discuss, inform, regularly update. In this post, we look at the fundamental reasons why your business needs a...
View ArticleBBS Part Three: How to Plan for and Setup a Business Blog
Welcome to the third installment of the Business Blog Series. By now you know what a business blog is and why your business needs one. In this post, we’ll tackle the how bit of things. How do you plan...
View ArticleBBS Part Four: So Your Business Blog Is Read To Launch, What Next?
It’s been quite a journey, hasn’t it? From learning what a business blog is to understanding why every business needs a business blog to the last post where we discussed how to plan for and setup a...
View ArticleBBS Part Five: A Dozen Ways To Promote Your Business Blog and Get More Readers
Now that your business blog is up and running and you are all set to start recruiting new leads, how do you get the word out on your blog? For many businesses (and bloggers) setting up the business...
View ArticleWeb Design Agencies, Please Outsource Your Client Content Needs
This isn’t yet another content is king blah blah blah article. Content may be king but I think things have moved on quite a bit from there to other content needs. This post is dedicated to all those...
View ArticleShould You Care That Social Media Platforms Have Millions of Users?
Here are some social media user statistics: Facebook: 1 billion+ monthly active users Twitter: 288 million monthly active users YouTube: 1 billion+ unique monthly visitors Google+: 360 million monthly...
View ArticleIs a Separate Domain for Your Business Blog Necessary?
One of the questions most of our clients ask us is whether they should setup their business blog on their domain, on a separate domain, in a sub-domain or sub folder. Having worked with business blogs...
View ArticleHow To Manage Outsourced Business Blogging
In our somewhat new niche of B2B outsourced business blogging, we’ve seen some of our clients face the challenge of how to manage the outsourcing process. It’s a unique challenge because unlike many...
View ArticleBlog Comments or No Blog Comments, That is the Question
Blog comments can be a messy affair. Ever watch those TV interviews where people get microphones and cameras shoved in their faces and they blurt out stuff the station regrets airing? Well, blog...
View ArticleInfographic: State of Content Marketing in 2013
At Digiwriteit we are big on content, obviously. We so believe in content marketing and content in general that we staked our business on it. So we are naturally pleased when we find some figures and...
View ArticleForget About SEO, It’s Time To Build Your Online Authority
For many SEO practitioners, keeping up with Google’s search algorithm updates has become a fulltime job, perhaps because Google has a love-hate relationship with SEO. You see Google sometimes feels...
View ArticleSorry, Business Blogging Won’t Bring You Droves of New Customers
Sorry to break out the bad news but it’s true, business blogging does not guarantee you instant sales. But let’s take a step back and look at why this single statement could decide the fate of your...
View ArticleTwitter Followers to Following Ratio: How Many, How-to and Why
Nobody likes following a Twitter account that is following 1000 people but has 10 followers. It just looks spammy and unconvincing. The problem is that we all start with 0 followers and 0 following,...
View ArticleYour Corporate Blogging Policy Should Include These Five Clauses
Corporate blogging has been receiving a lot of airplay of late, with many agreeing that businesses ought to blog to give the company a social side. This is true and makes perfect sense as the world...
View Article20 Metrics for Measuring the Effectiveness of Your Corporate Blog – Part 1
Like anything else, running a successful blog for your business requires that you have the tools and metrics to measure its performance and improve it. Content marketing, of which business blogging is...
View Article20 Metrics for Measuring the Effectiveness of Your Corporate Blog – Part 2
In the previous post we looked at the first 10 of 20 metrics for measuring the effectiveness of your business blog. Today we pick up with the next 10 in the list. Comments: As I wrote in a previous...
View ArticleInfographic Thursday: Content Marketing, What You Should Know
Starting this week, every Thursday we’ll be posting a content marketing-related infographic. Infographics are a fun and interesting way to visualize information and data for easy consumption. Today’s...
View ArticleInfographic Thursday: The Rise of Blogging
Blogging has been around for a few decades now and as it continues to evolve from being a hobbyist fad to mainstream media, we celebrate the rise of blogging. Today Infographic Thursday comes courtesy...
View ArticleInfographic Thursday: 12 Things To Do After You’ve Written a New Blog Post
Maintaining a blog requires prudence in researching, writing, editing and publishing new content. Often, a lot of emphasis is laid on the pre-production phase of things. You’ll find many articles on...
View ArticleInfographic Thursday: The Rise of Content Marketing
Content marketing has seen a stellar rise in popularity among digital marketers as it emerges that quality content is the future of the web, at least mainstream web. This rise in content marketing is...
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